Overview
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As part of any Houzz Pro Essential or Ultimate subscription, home design professionals can have a website created for them at no additional cost - saving them time and money whilst accelerating their visibility. In March 2021, I became the first hire internationally to work on this product. I'm responsible for designing for US & international (UK, IE, FR, IT, DE, AU, RU, ES, & JP) 3rd party stakeholders and consulting with US, FR, IE & UK stakeholders. Alongside this, I'm influencing product development cross functionally with PM, Eng, CS, Ops, L&D, marketing, support and sales teams.
MARCH 2021-PRESENT
Timeline
March 2021 - Present
MARCH 2021-PRESENT
Team
US & Intl. Website Services Designer
Role
1 PM 🇺🇸, 7 engineers 🇯🇵, 6 designers 🇺🇸 (incl. me)
Accelerating online presence for home design professionals.
MARCH 2021-PRESENT
Houzz Pro Website Services
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MARCH 2021-PRESENT
Designing for stakeholders &
product development
In the beginning of 2021, our team of data scientists conducted a Retention Cohort analysis to better understand the factors that fed into pros keeping their Houzz pro subscription. They reported that while the retention rate for Houzz Pro subscribers without a website was 51.3%, the retention rate of subscribers that hosted a website with Houzz was at a staggering 91.8%.
This influenced the decision to launch a service offering a website creation service as part of their existing subscription. Alongside designing for US, UK, FR, IE, ES, DE, IT, AU, JP and RU stakeholders, we were also driving product development based on our first hand experience to ensure our users were a good fit for the product.
MARCH 2021-PRESENT
MARCH 2021-PRESENT
Consulting with FR, UK, & IE based stakeholders
After extensive marketing research and user interviews in early 2021, our product marketing team determined that pros don’t really want a DIY solution, but rather a do-it-for-me website because of their busy schedules. This provided them the chance to book an hour consultation with a designer to discuss marketing strategy and site design. I'm responsible for consulting with FR, UK, IE and US based professionals wishing to have a Houzz-built website. According to retention data further down the line, these consultations proved to be successful as the number of professionals dissatisfied or wishing to cancel their subscription reduced.
I was awarded a 5 star CSAT score across the board:
MARCH 2021-PRESENT
MARCH 2021-PRESENT
Samantha is kind, friendly, knowledgeable and absolutely amazing to work with. She immediately put me at ease, answered all my questions and always listened to what I wanted for my website in order to execute my vision. She never made me feel like I was asking too many questions or expecting too much but always supported me and gave me ideas on how I can make my website better. I'm really grateful to Samantha for supporting me with the design of my website and I am looking forward to getting it completed next month. Samantha is an absolute credit to Houzz!
I could not be more impressed with Samantha Kumar who completed my Web Designs. I originally had an issue with another Web Designer and Samantha took over the project. She is very insightful, a great communicator, and efficient in getting the project done. Kudos to HOUZZ for hiring someone like her and a Thank you again to Samantha!!
Samantha is a real blessing. Not only is she accomplished in her skill-set, she is very easy to connect with. She provided great advice that encompasses marketing as a whole and goes beyond just website design. Samantha has a real grasp of our industry and how to appeal to our desired client base. Samantha is a real asset to the Houzz organization!